Monthly Archives: February 2012

The V Campaign

Posted on February 27, 2012 by

I don’t often share stories that come from primarily online institutions.  But the recent V campaign for Virginia College is a bit of a standout for its power and simplicity.  It recently picked up a nice handful of SIAA awards … Continue reading →

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New ideas to lower textbook costs

Posted on February 23, 2012 by

Typically this space is reserved for marketing created to reach potential students.  But an interesting article on SFGate.com yesterday reported on the California State Universities’ efforts to lower textbook costs by signing a discount deal on e-books and then advertising … Continue reading →

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Big Orange, Big Ideas

Posted on February 20, 2012 by

The University of Tennessee is just about three weeks into their new branding campaign, “Big Orange, Big Ideas”.  I’d say kudos are in order for the effort to get this out across the entire university community. Wednesday, February 1st, students … Continue reading →

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Mobile Browsing Habits

Posted on February 16, 2012 by

Research firm Noel-Levitz is out this month with a study they’ve cosponsored with OmniUpdate, CollegeWeek Live and the NRCUA. The Mobile Browsing Behaviors and Expectations of College-Bound High School Students is a quick read and contains some interesting data.  Highlights … Continue reading →

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Advertising from the city of Brotherly Love

Posted on February 14, 2012 by

I wanted some sort of romantic theme for the 14th and I suppose I could have looked for ad campaigns from Université de Paris on this Valentines Day.  But my former language teachers would tell you my French is  très mauvais. So … Continue reading →

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Trials and tribulations of designing websites for a university

Posted on February 13, 2012 by

A few weeks back, Joshua Johnson wrote a lengthy piece for designshack.net, Best and Worst Design: 50 University Websites from 50 States. Some of his assessments I agree with (University North Dakota does a nice job) and some I don’t … Continue reading →

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TV Samples from the University of Alaska

Posted on February 3, 2012 by

I like to start my Fridays with a little fun and these spots from the University of Alaska are just the trick. The campaign is called “Do Something Major” and it debuted a few years back on ’08.  The best … Continue reading →

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