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Extreme Homeschooling

“Teaching to the test” is a personal pet peeve of mine.  From the early days of elementary school through the last days of high school, public (and to a lesser degree private) schools spend countless amounts of energy and money … Continue reading

Posted in Higher Education Marketing News, Interesting Article, U.S. Higher Education, Uncategorized | Tagged | Leave a comment

Set Up for Disappointment

My middle daughter is a very bright high school junior and a pretty darn good athlete to boot.   No really, she is.  The college admissions direct mail solicitations are pouring in to her inbox and our mailbox.  This week alone … Continue reading

Posted in Brand Experience, U.S. Higher Education, Uncategorized | Tagged | Leave a comment