Author Archives: dandunlop
College & University TV Commercials
Here’s an interesting variety of college and university TV spots that I pulled from YouTube. Check out what other institutions around the country are doing. One thing you may notice when you view these commercials is that several of them … Continue reading
Collection of Higher Ed Print Ads
I always think it is a valuable exercise to look at the variety of advertising produced by institutions across the country. What follows are a few examples of ads that I’ve stumbled upon recently. Let me know what you think.
U.S. Higher Education: No Longer in the Top Ten
When thinking back to my senior year of high school, I remember how my classmates and I rivaled to make the coveted top 10. Not the top 20 – the top 10. It was the top 10 of the class … Continue reading
For-Profit Universities: The Yugos of Higher Education
In a recent Forbes article, Steven Salzberg compares the proliferation of non-profit universities to the rise of low quality foreign automobiles like the Yugo. Salzberg is a Professor and Director of the Center for Bioinformatics and Computational Biology at the … Continue reading
University Leaders Take On Social Media
As the number of social media users continues to grow, it is no surprise that university leaders are hopping on the bandwagon. Queen’s University principal Daniel Woolf is using social media to become more visible and to help build stronger … Continue reading
For College Students, Digital Dating Lacks Etiquette
Social media tools such as Facebook allow students to publish their relationship status online for the world to see, but what happens when things turn sour? Ilana Gershon studied student dating in her new book, “The Breakup 2.0: Disconnecting Over … Continue reading
Posted in Social Media
Tagged breakup 2.0, Digital dating, disconnecting over new media, ilana gershon, linkedin, new media
Leave a comment
Earn a D+ at Drake University?
Okay, it’s not what you think. Drake University’s new recruitment ad campaign is not encouraging students to earn a D+. According to an e-mail sent to Drake University faculty and staff, the “D+” “is used to pair stimulating concepts of … Continue reading
NYU Finds Success with Pay-Per-Click Advertising
When New York University (NYU) noticed decreasing admissions for specific disciplines in their Master of Arts (MFA) program, the University knew where to turn. NYU, not shy of online marketing, invested in paid click advertising through Google. Spencer Frasher, industry … Continue reading
Direct Marketing Association Creates Education Marketing Council
In a recent press release, the Direct Marketing Association (DMA) announced the formation of the Education Marketing Council (EMC) to organize and galvanize thought leadership in higher education, recognize and promote ethical marketing practices and provide insightful and actionable resources … Continue reading
dandunlop
Stephanie Cohen
Ashley Andrews
dmooring
bbjennings
