Author Archives: Ashley Andrews
Calling All Student Monsters!
When trying to provide a more personal touch, it’s no surprise that universities like to feature their students. However, to help students take a break from academics and to participate in the spirit of Halloween, this year Radford University showed … Continue reading
College Commercials – A Creative Twist
One of our readers, Jasmine Hall, shared a great article that she recently posted on her site, Online Colleges, sharing the 10 most creative college commercials. As the article points out, colleges aren’t always known for the most exciting commercials. … Continue reading
Klout Reveals Top 10 Most Influential Colleges
When it comes to measuring the influence of Twitter, Klout has become the standard. It is a 1-to-100 score that rates people’s ability to drive action and engage others with their tweets. When it comes to who has the most … Continue reading
Looking at Colleges – on Facebook
Colleges and universities are constantly looking for new ways to attract and engage people. As with today’s celebrities and companies, it’s no surprise that they have also turned to Facebook to help them in attracting prospective students, recruiting athletes, professors, … Continue reading
Hispanic College Enrollment Rises Across the Nation
In this morning’s Wall Street Journal, reporter Kevin Helliker shares that a 24 percent rise in Hispanic enrollment lifted the number of Americans attending college in October last year to a new record, both among 18- to 24-year-olds and across … Continue reading
Bob Johnson on Mobile Marketing
We’ve cited Bob Johnson’s Higher Education Marketing Blog several times this summer, and for good reason. The most recent entry, from early August, hits on some mobile marketing pointers from a series of conferences from the past few months. To … Continue reading
Lakeland College Uses Facebook To Kill Two Birds With One Stone
Lakeland College (Canada) is using Facebook to both edit and draw viewers to their new websites. The school has created a contest on the social media site that challenges users to click through Lakeland’s sites to find links that aren’t … Continue reading
Making Higher Education Mobile
By: Ashley Andrews Due to the increasing number of students that have to work while obtaining their degree, the virtual classroom has become increasing popular in recent years. According to a report by the Babson Survey Research Group at Babson … Continue reading
Students Aren’t The Only Ones Tweeting . . .
So are professors. However, a recent experiment performed by an assistant professor, Kirsten A. Johnson, at Elizabethtown College discovered that it’s not just how frequently professors tweet, but what they are tweeting that is important. In the experiment, Johnson created three … Continue reading
Posted in Social Media, U.S. Higher Education
Tagged higher education marketing, social media, Twitter
Leave a comment
Twitter As A Learning Tool
Can 140 characters help college students engage more in the classroom – and obtain higher grades? A recent study suggests “yes.” Twitter may be more than a means of keeping up on the latest celebrity gossip, catching breaking news or … Continue reading
dandunlop
Stephanie Cohen
Ashley Andrews
dmooring
bbjennings
