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		<title>New ideas to lower textbook costs</title>
		<link>http://higheredmarketer.wordpress.com/2012/02/23/new-ideas-to-lower-textbook-costs/</link>
		<comments>http://higheredmarketer.wordpress.com/2012/02/23/new-ideas-to-lower-textbook-costs/#comments</comments>
		<pubDate>Thu, 23 Feb 2012 14:17:06 +0000</pubDate>
		<dc:creator>dmooring</dc:creator>
				<category><![CDATA[Higher Education Marketing News]]></category>
		<category><![CDATA[california state universities]]></category>
		<category><![CDATA[college textbook costs]]></category>
		<category><![CDATA[higher education marketing]]></category>
		<category><![CDATA[SFGate.com]]></category>

		<guid isPermaLink="false">http://higheredmarketer.wordpress.com/?p=921</guid>
		<description><![CDATA[Typically this space is reserved for marketing created to reach potential students.  But an interesting article on SFGate.com yesterday reported on the California State Universities&#8217; efforts to lower textbook costs by signing a discount deal on e-books and then advertising &#8230; <a href="http://higheredmarketer.wordpress.com/2012/02/23/new-ideas-to-lower-textbook-costs/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=higheredmarketer.wordpress.com&amp;blog=15156931&amp;post=921&amp;subd=higheredmarketer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">dmooring</media:title>
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		<title>Big Orange, Big Ideas</title>
		<link>http://higheredmarketer.wordpress.com/2012/02/20/big-orange-big-ideas/</link>
		<comments>http://higheredmarketer.wordpress.com/2012/02/20/big-orange-big-ideas/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 15:26:38 +0000</pubDate>
		<dc:creator>dmooring</dc:creator>
				<category><![CDATA[Branding Campaigns]]></category>
		<category><![CDATA[Higher Education Marketing News]]></category>
		<category><![CDATA[Big Orange-Big Ideas]]></category>
		<category><![CDATA[higher education marketing]]></category>
		<category><![CDATA[university ad campaign launch]]></category>
		<category><![CDATA[University of Tennessee]]></category>

		<guid isPermaLink="false">http://higheredmarketer.wordpress.com/?p=914</guid>
		<description><![CDATA[The University of Tennessee is just about three weeks into their new branding campaign, &#8220;Big Orange, Big Ideas&#8221;.  I&#8217;d say kudos are in order for the effort to get this out across the entire university community. Wednesday, February 1st, students &#8230; <a href="http://higheredmarketer.wordpress.com/2012/02/20/big-orange-big-ideas/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=higheredmarketer.wordpress.com&amp;blog=15156931&amp;post=914&amp;subd=higheredmarketer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Mobile Browsing Habits</title>
		<link>http://higheredmarketer.wordpress.com/2012/02/16/mobile-browsing-habits/</link>
		<comments>http://higheredmarketer.wordpress.com/2012/02/16/mobile-browsing-habits/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 12:57:41 +0000</pubDate>
		<dc:creator>dmooring</dc:creator>
				<category><![CDATA[Higher Education Marketing News]]></category>
		<category><![CDATA[higher education marketing]]></category>
		<category><![CDATA[mobile usage among students]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://higheredmarketer.wordpress.com/?p=907</guid>
		<description><![CDATA[Research firm Noel-Levitz is out this month with a study they&#8217;ve cosponsored with OmniUpdate, CollegeWeek Live and the NRCUA. The Mobile Browsing Behaviors and Expectations of College-Bound High School Students is a quick read and contains some interesting data.  Highlights &#8230; <a href="http://higheredmarketer.wordpress.com/2012/02/16/mobile-browsing-habits/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=higheredmarketer.wordpress.com&amp;blog=15156931&amp;post=907&amp;subd=higheredmarketer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">dmooring</media:title>
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		<title>Advertising from the city of Brotherly Love</title>
		<link>http://higheredmarketer.wordpress.com/2012/02/14/advertising-from-the-city-of-brotherly-love/</link>
		<comments>http://higheredmarketer.wordpress.com/2012/02/14/advertising-from-the-city-of-brotherly-love/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 12:40:07 +0000</pubDate>
		<dc:creator>dmooring</dc:creator>
				<category><![CDATA[Advertising Campaigns]]></category>
		<category><![CDATA[Higher Education Marketing News]]></category>
		<category><![CDATA[Drexel University]]></category>
		<category><![CDATA[higher education marketing]]></category>
		<category><![CDATA[Live It Campaign]]></category>

		<guid isPermaLink="false">http://higheredmarketer.wordpress.com/?p=895</guid>
		<description><![CDATA[I wanted some sort of romantic theme for the 14th and I suppose I could have looked for ad campaigns from Université de Paris on this Valentines Day.  But my former language teachers would tell you my French is  très mauvais. So &#8230; <a href="http://higheredmarketer.wordpress.com/2012/02/14/advertising-from-the-city-of-brotherly-love/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=higheredmarketer.wordpress.com&amp;blog=15156931&amp;post=895&amp;subd=higheredmarketer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">dmooring</media:title>
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		<title>Trials and tribulations of designing websites for a university</title>
		<link>http://higheredmarketer.wordpress.com/2012/02/13/trials-and-tribulations-of-designing-websites-for-a-university/</link>
		<comments>http://higheredmarketer.wordpress.com/2012/02/13/trials-and-tribulations-of-designing-websites-for-a-university/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 14:43:48 +0000</pubDate>
		<dc:creator>dmooring</dc:creator>
				<category><![CDATA[Higher Education Marketing News]]></category>
		<category><![CDATA[design shack]]></category>
		<category><![CDATA[higher education marketing]]></category>
		<category><![CDATA[university of chicago]]></category>
		<category><![CDATA[university of north dakota]]></category>
		<category><![CDATA[university websites]]></category>

		<guid isPermaLink="false">http://higheredmarketer.wordpress.com/?p=885</guid>
		<description><![CDATA[A few weeks back, Joshua Johnson wrote a lengthy piece for designshack.net, Best and Worst Design: 50 University Websites from 50 States. Some of his assessments I agree with (University North Dakota does a nice job) and some I don&#8217;t &#8230; <a href="http://higheredmarketer.wordpress.com/2012/02/13/trials-and-tribulations-of-designing-websites-for-a-university/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=higheredmarketer.wordpress.com&amp;blog=15156931&amp;post=885&amp;subd=higheredmarketer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">dmooring</media:title>
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		<title>TV Samples from the University of Alaska</title>
		<link>http://higheredmarketer.wordpress.com/2012/02/03/tv-samples-from-the-university-of-alaska/</link>
		<comments>http://higheredmarketer.wordpress.com/2012/02/03/tv-samples-from-the-university-of-alaska/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 14:27:44 +0000</pubDate>
		<dc:creator>dmooring</dc:creator>
				<category><![CDATA[Advertising Campaigns]]></category>
		<category><![CDATA[Higher Education Marketing Awards]]></category>
		<category><![CDATA[Do Something Major Campaign]]></category>
		<category><![CDATA[higher education marketing]]></category>
		<category><![CDATA[University of Alaska]]></category>
		<category><![CDATA[University TV commercials]]></category>

		<guid isPermaLink="false">http://higheredmarketer.wordpress.com/?p=878</guid>
		<description><![CDATA[I like to start my Fridays with a little fun and these spots from the University of Alaska are just the trick. The campaign is called &#8220;Do Something Major&#8221; and it debuted a few years back on &#8217;08.  The best &#8230; <a href="http://higheredmarketer.wordpress.com/2012/02/03/tv-samples-from-the-university-of-alaska/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=higheredmarketer.wordpress.com&amp;blog=15156931&amp;post=878&amp;subd=higheredmarketer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">dmooring</media:title>
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		<title>Social Media Perspectives</title>
		<link>http://higheredmarketer.wordpress.com/2012/01/30/social-media-perspectives/</link>
		<comments>http://higheredmarketer.wordpress.com/2012/01/30/social-media-perspectives/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 14:38:14 +0000</pubDate>
		<dc:creator>dmooring</dc:creator>
				<category><![CDATA[Higher Education Marketing News]]></category>
		<category><![CDATA[frostburg state university]]></category>
		<category><![CDATA[higher ed marketing]]></category>
		<category><![CDATA[huffington post]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://higheredmarketer.wordpress.com/?p=876</guid>
		<description><![CDATA[Andrew Cherwenka&#8217;s article on Huffington Post today, Social Media Marketing: Chasing Likes and Other Ad Agency Mistakes  has a few nice reminders as we try to build metrics for social media efforts.  Possibly the most significant, don&#8217;t force your way into &#8230; <a href="http://higheredmarketer.wordpress.com/2012/01/30/social-media-perspectives/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=higheredmarketer.wordpress.com&amp;blog=15156931&amp;post=876&amp;subd=higheredmarketer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">dmooring</media:title>
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		<title>College of Creative Studies</title>
		<link>http://higheredmarketer.wordpress.com/2012/01/26/college-of-creative-studies/</link>
		<comments>http://higheredmarketer.wordpress.com/2012/01/26/college-of-creative-studies/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 13:23:31 +0000</pubDate>
		<dc:creator>dmooring</dc:creator>
				<category><![CDATA[Branding Campaigns]]></category>
		<category><![CDATA[Higher Education Marketing News]]></category>
		<category><![CDATA[College of Creative Studies]]></category>
		<category><![CDATA[higher education marketing]]></category>
		<category><![CDATA[university ad campaign]]></category>

		<guid isPermaLink="false">http://higheredmarketer.wordpress.com/?p=865</guid>
		<description><![CDATA[There&#8217;s a new ad campaign that launched late last year for the Detroit based College of Creative Studies.  The series of print ads softly mocks classic anti-drug PSA&#8217;s, placing art in the role of illegal substances. It&#8217;s been getting a &#8230; <a href="http://higheredmarketer.wordpress.com/2012/01/26/college-of-creative-studies/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=higheredmarketer.wordpress.com&amp;blog=15156931&amp;post=865&amp;subd=higheredmarketer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">dmooring</media:title>
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			<media:title type="html">sculpting</media:title>
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		<title>Colbert at College of Charleston</title>
		<link>http://higheredmarketer.wordpress.com/2012/01/24/colbert-at-college-of-charleston/</link>
		<comments>http://higheredmarketer.wordpress.com/2012/01/24/colbert-at-college-of-charleston/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 16:05:00 +0000</pubDate>
		<dc:creator>dmooring</dc:creator>
				<category><![CDATA[Higher Education Marketing News]]></category>
		<category><![CDATA[college of charleston]]></category>
		<category><![CDATA[higher education marketing]]></category>
		<category><![CDATA[stephen colbert]]></category>
		<category><![CDATA[south carolina primary]]></category>

		<guid isPermaLink="false">http://higheredmarketer.wordpress.com/?p=860</guid>
		<description><![CDATA[Our friends at College of Charleston played host to a national news story on Friday as comedian Stephen Colbert appeared on campus at the Cistern Yard.  Colbert was in the state to promote his &#8220;candidacy&#8221; for President. Kudos for the &#8230; <a href="http://higheredmarketer.wordpress.com/2012/01/24/colbert-at-college-of-charleston/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=higheredmarketer.wordpress.com&amp;blog=15156931&amp;post=860&amp;subd=higheredmarketer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">dmooring</media:title>
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		<title>IBooks2 and IBooks Author</title>
		<link>http://higheredmarketer.wordpress.com/2012/01/20/ibooks2-and-ibooks-author/</link>
		<comments>http://higheredmarketer.wordpress.com/2012/01/20/ibooks2-and-ibooks-author/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 14:37:21 +0000</pubDate>
		<dc:creator>dmooring</dc:creator>
				<category><![CDATA[Higher Education Marketing News]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[higher education marketing]]></category>
		<category><![CDATA[IBooks Author]]></category>
		<category><![CDATA[IBooks2]]></category>
		<category><![CDATA[textbooks]]></category>

		<guid isPermaLink="false">http://higheredmarketer.wordpress.com/?p=855</guid>
		<description><![CDATA[As we discussed earlier this week, Apple held an event yesterday in New York and unveiled the updated IBooks and the IBooks Author extension. Here&#8217;s a video from that presentation that introduces the functionality.  As expected the first step in &#8230; <a href="http://higheredmarketer.wordpress.com/2012/01/20/ibooks2-and-ibooks-author/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=higheredmarketer.wordpress.com&amp;blog=15156931&amp;post=855&amp;subd=higheredmarketer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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